Wine cannot be fair

Fair-trade wine what is it? Is it fair that the monopoly in Finland buys fair-trade wines for two to four euros while selling them for four times more expensive while the newspaper writes that a Finns average spending for fair-trade products is below 18euros. 

What's fair that for 2010 the coffee, wine and bananas where the top 3 fair-trade products. So one bottle of wine, more than one bag of coffee and even more bananas. 

Here's news in Finnish which is about a research that 2.8 and 2.3 euros per kilo were the sums of fair-trade and non-fairtrade coffee which went back to the country of origin. I have trouble seeing that such high sums or as high percentages are possible in fair-trade wine business.